Just Do It
Nike's famous Just Do It campaign came from the execution of Gary Gilmore. His last words were Let's do it. Wieden and Kennedy found inspiration from this and created the entire Just Do It campaign, which made Nike one of the most well-known companies around. I can remember how big this campaign slogan was when I was in elementary and middle school. We would always walk around daring each other to do things and saying, "Just do it, just do it!" It became an everyday term for people who came into contact with these advertisements. Since the late 80s when this campaign started, shirts and posters and anything else you can think of have been made using this slogan for something else. My favorite is a shirt my friend has that says, "Oh, that? Just did it."
Got Milk?
Got Milk? is another extremely well-known campaign. Goodby Silverstein & Partners came up with this after a long struggle. They had the image, but couldn't decide on a slogan. Someone suggested this and everyone fought it because it's only two words - not even a sentence. Finally, people realized how perfect this short slogan is, and the campaign took off in the early 90s. This slogan gained more attention for milk sales and they raised almost immediately. Everywhere you look, let it be a school cafeteria, TV, or a magazine, you will see a Got Milk? ad. There are some that feature historical events, celebrities, cows, etc. but they all feature those words in large print somewhere on the advertisement. Since the creation of this slogan, there has been an explosion of Got _______? merchandise. When I went to Switzerland, I bought a shirt that says, "Forget milk. Got beer?" This campaign tagline is literally everywhere you look in today's society, even if it's not advertising milk.
Friday, October 28, 2011
Friday, October 14, 2011
Advertising Agency
Name
Abbott Mead Vickers
History
David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago. They wished to become the best agency in the UK. They stuck with that goal and have been the biggest UK agency for the past 14 years. They work with around 85 companies and use digital, experiential, print or broadcast media on a case-by-case basis. AMV is a part of the BBDO network.
Mission
Help solve their business challenge with creative ideas that change the competitive landscape.
Location
London, England UK
A. They're on a soccer field in the UK. There is nothing that specifically says a certain time, but it was made in 2007.
B. The subjects are people who play soccer and people who watch it from home in the UK.
C. The recliners play a large part in this advertisement. It's what makes the commercial funny and effective. You see them struggling to play, so you want to get in there yourself.
D. AMV joined with UEFA to get fathers and sons all across Europe into the game. The whole campaign is called the "Get Active Campaign." This campaign needed to speak to people in many different cultures, so they chose something everyone could relate to: soccer (or as they call it, football).
E. The ad was made in 2007.
F. The relationship between myself and this ad is I'm one of the people who watches the game from the comfort of her own home. I used to play sports, but I've since given that up. I can definitely relate to the message of getting active that they're trying to send.
G. The target audience is fathers and sons everywhere in Europe. The cultural assumptions made in this ad are that everyone appreciates soccer. Most, if not all, of the countries in Europe have soccer teams, so they're using that knowledge to be able to touch everyone with their message.
H. No. Everything about the ad speaks to fathers and sons. They're playing sports together, so it shows bonding and becoming active together.
I. All the people in the ad are men and boys. That's who their target audience is. They're showing men and boys playing the game together.
J. This ad shows a bunch of people struggling to play soccer in their recliners and at the end it says, "Go on get out of your armchair." It fits right together because both make you want to get up and join the fun.
K. The advertisement is trying to promote an active lifestyle. The company, UEFA, wants everyone to get up and involved in sports.
L. I chose this ad because the whole premise cracked me up. It's too true! There are always going to be those that play and those that scream at the TV from their recliners. While I'm not about to get up and play some sports because I don't have that interest anymore, I would definitely try to put a recliner soccer game together.
Abbott Mead Vickers
History
David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago. They wished to become the best agency in the UK. They stuck with that goal and have been the biggest UK agency for the past 14 years. They work with around 85 companies and use digital, experiential, print or broadcast media on a case-by-case basis. AMV is a part of the BBDO network.
Mission
Help solve their business challenge with creative ideas that change the competitive landscape.
Location
London, England UK
A. They're on a soccer field in the UK. There is nothing that specifically says a certain time, but it was made in 2007.
B. The subjects are people who play soccer and people who watch it from home in the UK.
C. The recliners play a large part in this advertisement. It's what makes the commercial funny and effective. You see them struggling to play, so you want to get in there yourself.
D. AMV joined with UEFA to get fathers and sons all across Europe into the game. The whole campaign is called the "Get Active Campaign." This campaign needed to speak to people in many different cultures, so they chose something everyone could relate to: soccer (or as they call it, football).
E. The ad was made in 2007.
F. The relationship between myself and this ad is I'm one of the people who watches the game from the comfort of her own home. I used to play sports, but I've since given that up. I can definitely relate to the message of getting active that they're trying to send.
G. The target audience is fathers and sons everywhere in Europe. The cultural assumptions made in this ad are that everyone appreciates soccer. Most, if not all, of the countries in Europe have soccer teams, so they're using that knowledge to be able to touch everyone with their message.
H. No. Everything about the ad speaks to fathers and sons. They're playing sports together, so it shows bonding and becoming active together.
I. All the people in the ad are men and boys. That's who their target audience is. They're showing men and boys playing the game together.
J. This ad shows a bunch of people struggling to play soccer in their recliners and at the end it says, "Go on get out of your armchair." It fits right together because both make you want to get up and join the fun.
K. The advertisement is trying to promote an active lifestyle. The company, UEFA, wants everyone to get up and involved in sports.
L. I chose this ad because the whole premise cracked me up. It's too true! There are always going to be those that play and those that scream at the TV from their recliners. While I'm not about to get up and play some sports because I don't have that interest anymore, I would definitely try to put a recliner soccer game together.
Wednesday, October 5, 2011
Gender in Advertising
I chose this image to demonstrate gender roles in advertising because it portrays both women and men in one advertisement. The both models are dressed well and are looking sexy for the viewer. This is so typical for advertisements today. If a company wants to sell something to consumers, they make it look like you'll be drop dead gorgeous if you wear the jeans, perfume, deodorant, sunglasses, etc. they are selling. Second, the man is in control of the woman in this image. His hand is controlling where she looks with a powerful, violent hold which shows male dominance.
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