I chose this image to demonstrate gender roles in advertising because it portrays both women and men in one advertisement. The both models are dressed well and are looking sexy for the viewer. This is so typical for advertisements today. If a company wants to sell something to consumers, they make it look like you'll be drop dead gorgeous if you wear the jeans, perfume, deodorant, sunglasses, etc. they are selling. Second, the man is in control of the woman in this image. His hand is controlling where she looks with a powerful, violent hold which shows male dominance.
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