Advertising Agency

Name
Abbott Mead Vickers

History
David Abbott, Peter Mead and Adrian Vickers founded AMV a little over 30 years ago.  They wished to become the best agency in the UK.  They stuck with that goal and have been the biggest UK agency for the past 14 years. They work with around 85 companies and use digital, experiential, print or broadcast media on a case-by-case basis.  AMV is a part of the BBDO network. 

Mission
Help solve their business challenge with creative ideas that change the competitive landscape.

Location
London, England UK

A.  They're on a soccer field in the UK.  There is nothing that specifically says a certain time, but it was made in 2007.
B.  The subjects are people who play soccer and people who watch it from home in the UK.
C.  The recliners play a large part in this advertisement.  It's what makes the commercial funny and effective.  You see them struggling to play, so you want to get in there yourself.
D.  AMV joined with UEFA to get fathers and sons all across Europe into the game.  The whole campaign is called the "Get Active Campaign."  This campaign needed to speak to people in many different cultures, so they chose something everyone could relate to: soccer (or as they call it, football).
E.  The ad was made in 2007.
F.  The relationship between myself and this ad is I'm one of the people who watches the game from the comfort of her own home.  I used to play sports, but I've since given that up.  I can definitely relate to the message of getting active that they're trying to send. 
G.  The target audience is fathers and sons everywhere in Europe.  The cultural assumptions made in this ad are that everyone appreciates soccer.  Most, if not all, of the countries in Europe have soccer teams, so they're using that knowledge to be able to touch everyone with their message.
H.  No.  Everything about the ad speaks to fathers and sons.  They're playing sports together, so it shows bonding and becoming active together. 
I.  All the people in the ad are men and boys.  That's who their target audience is.  They're showing men and boys playing the game together. 
J.  This ad shows a bunch of people struggling to play soccer in their recliners and at the end it says, "Go on get out of your armchair."  It fits right together because both make you want to get up and join the fun.
K.  The advertisement is trying to promote an active lifestyle.  The company, UEFA, wants everyone to get up and involved in sports. 
L.  I chose this ad because the whole premise cracked me up.  It's too true!  There are always going to be those that play and those that scream at the TV from their recliners.  While I'm not about to get up and play some sports because I don't have that interest anymore, I would definitely try to put a recliner soccer game together.